HNF McDonald’s Pilots New Frontline Worker Support Model in Maryland Using Escalate Platform

Press Release · Silver Spring, MD · November 20, 2025

A high-impact, tech-enabled initiative designed to strengthen reliability, retention, and employee well-being.

HNF McDonald’s launched an employee support program across seven Maryland restaurants using Escalate, offering 24/7 access to coaches, emergency transportation, food and financial resources, and skill-building tools.

What the program includes

  • Emergency transportation
  • Food and financial support
  • 24/7 personal coaching
  • AI-supported skill-building

In their words

“At HNF Management, Inc., we are more than just a workplace, we’re a family.” — Imani Ford, Owner/Operator

“My car wouldn’t start and I didn’t have anyone to call. My manager reminded me about Escalate, and within minutes I had help and made it to work on time.” — HNF McDonald’s crew member

“HNF McDonald’s is demonstrating what it looks like to put people at the center of restaurant operations.” — Sienna Daniel, Escalate Co-Founder

Contact

Sienna Daniel, Escalate Co-Founder
sienna@escalateusa.com